Kosher / Halal
Customer issue
Some of the oldest religions in the world have established dietary requirements that believers adhere to. According to these belief systems, food items have to be certified as either kosher or halal by a trained, reputable organization. Experts from both Judaism and Islam located all over the world – e.g. Israel and the US, Indonesia and the Middle East – need to know whether specific substances are of plant or animal origin. Certification means production according to specific rules and cultural practices. Consumers rely on and trust trained religious supervisors to certify that the food they buy and consume meet these standards.
EMD’s solution
For decades now, Merck has been conforming to this request for specific information on the conformity with dietary requirements by issuing certificates that ensure that a) specific products comply with Halal requirements in accordance with Islamic dietary standard or that b) the ingredients and production and packing of specific components neither contain nor come into contact with any non-kosher substances.
Benefits for you
Many of your target customers require this information as a prerequisite to a purchasing decision. The fact that we have been preparing these certificates for decades shows our cross-cultural competence and awareness.
|
|
